When something is made well, we tend to not ask how it came to be. But all designers know that making something fantastic will take a lot of work. A lot. And as creative legend John Jay says in his 10 Lessons, “Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.” Although we’re a fully distributed technology company, at Automattic we believe in being influenced by our hands and the many wonderful constraints of the physical world.

Are you curious how Automattic Designers think and make? You can visit our product-focused blog FLOW or our marketing-oriented VOICE to learn more.


Instructive sketch by Automattic Designer Cristel Rossignol

In order to have a steady stroke, you need to work on your breathing. Inspire as you pull the pen and expire as you push it. Ideally, you want to push on descending, thick strokes and pull on ascending thin lines.

~Automattic Designer Cristel Rossignol recently on quick calligraphy tips


Low fidelity sketch by Automattic Designer Filipe Varela

Low fidelity sketches or wireframes have their purpose, but they’re impractical because of the lack of concreteness. Generally speaking, a higher fidelity prototype is more likely to create an immediate emotional connection, it’s more relatable, and helps avoiding ambiguity.

~Automattic Designer Filipe Varela on how fidelity matters


Motion sketch by Automattic Designer Dave Whitley

In addition to mobile first, we also think about how new features translate to the WordPress.com iOS and Android apps. I usually design for both web and mobile native in parallel, but on a recent project, I decided to design for iOS and Android first, and later scaling that to the web for mobile and large screens.

~Automattic Designer Dave Whitley on the care we put into cross-device design


Remote design sprint led by Automattic Designer Brie Anne Demkiw

Remote design sprints are both possible and effective, they just require a bit more planning and prep to run smoothly.  As with anything in design, just be ready to ideate, experiment, and iterate until you find the right process for your team

~Automattic Designer Brie Anne Demkiw on running remote design sprints

Are you interested in pushing the limits of your digital craft? We’re looking to connect computation with handcrafted sensibilities in the coming years.

Apply to Automattic Design.

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